Calling all LA women.... Nike is kicking off their first ever Digital Race!!!
Hey ya'll... Our friends at Nike are kicking off their first ever digital, all women’s race in Los Angeles called “She Runs LA.”
The race is “digital” in the sense that there isn’t a specific location where the race begins and ends. Rather, after you register to participate, you can run anywhere. Cool, Right?!?!
On April 27 at 4:00 pm, women all over LA are invited to run to complete a 10K (6.2 miles) within 24 hours and sync their run on nikeplus.com using a Nike+ device (IPhone, ITouch, Nike SportsBand). This run is like no other; women all over LA can choose their own location and invite their friends to join the run and the fun!
Afterwards, Nike is throwing a full on Hollywood red carpet bash to celebrate all participants’ 6.2 mile run in style, at the NOKIA Theater in downtown LA on April 28 at 7:00 pm. Nike has pulled out all the stops for a night of show-stopping fun; Red carpet, live musical performances, celebrity and Nike athlete appearances and more.
A portion of the proceeds will be donated to
Students Run LA, a non-profit organization, whose mission is to increase access to the sport of running for underserved youth across LA Unified School District.
It's impossible to have a blog about "Latino/Hispanic" stuff, it's too varied and vast. But here's one about what's hip, here, and happening, but even then, it only covers a bit'o stuff. The market is just too big and it's no monolith. Here's to Love.
This is narrowcasting and this is Latino 2.0. Mas Cowbell.